BUILT THROUGH STORY
Digital Marketer Brand Strategist Storyteller
CREATE COOL THINGS
Today, I lead branding, marketing strategy, and communications at a leading healthcare organization and its affiliated brand. Through storytelling and creative direction, I help shape how audiences experience and connect with home health, hospice, outpatient therapy, veteran-care, & luxury retail
I’m business-driven and creatively obsessed.
My interest in business began early through years spent working in the family’s business. Watching my grandfather build through hard work and perseverance shaped the way I approach growth, leadership and creative work today.
I am deeply influenced by my Chicano upbringing and my mother, who taught me the value of authenticity, expression and understanding where I come from. Those experiences continue to shape my perspective and the way I create.
I’ve also played trombone for over a decade. Music transformed my life, and it continues to influence my work today.
Bachelor of Arts in Media Advertising & Communications
Minor in Entrepreneurship
University of Texas at El Paso
Premiere Pro • Photoshop • Lightroom • Illustrator • Canva • Meta Ads Manager • Google Ads • Shopify • Microsoft Office Suite • Slack • Metricool