Nurses Week Campaign
Nurses campaign centered on honoring the dedication, humanity, and impact of nurses.
The 2025 campaign featured a mini-film focused on the people behind the profession. The 2026 campaign expanded the creative direction through superhero-inspired visuals that positioned nurses as real-world heroes whose impact is felt every day across the communities they serve.
Campaign content was distributed across Instagram, Facebook, LinkedIn, and YouTube organically & paid.
The 2026 campaign explored the growing role of AI within modern marketing workflows, utilizing AI as a creative production tool to enhance visual storytelling.
Impact
Generated approximately 300,000 impressions across social media platforms.
Increased audience interactions across Instagram, Facebook, and LinkedIn.
Strengthened the organization’s brand presence within the healthcare industry both locally and nationally following Newsweek recognition among the nation’s top Home Health agencies.
Featured across external social media platforms, expanding campaign visibility and community reach
Dia de los Muertos
Built around the message of celebrating loved ones in the present while honoring those who have passed.
REMEMBRANCE | REFLECTION | HUMAN CONNECTION
The campaign extended throughout the year through Hope for the Holidays and Celebration of Life events that brought together families, patients, and members of the community for guided evenings centered on faith, remembrance, and learning how to move forward while keeping loved ones alive in their hearts
Impact
Increased community engagement and audience interaction across social media platforms.
Strengthened connection with patients, families, and the surrounding community.
Expanded campaign reach through tribute storytelling, video content, and community events.
Reinforced the organization’s presence within the hospice and bereavement community.
We Honor Veterans
A long-term community initiative centered on honoring and supporting veterans across the El Paso community through community events, fundraising, digital storytelling, & veteran centered service. Built around the organization’s commitment to serving the Veterans Capital of the United States.
Impact
Supported the organization’s recognition as El Paso’s highest-ranked We Honor Veterans partner in partnership with the U.S. Department of Veterans Affairs.
Strengthened the organization’s presence as a trusted provider and resource within the veteran community.
Expanded awareness surrounding veteran care, outreach, and support services across the community.
Authored the official resolution and proclamation recognizing the organization’s impact, and role within & beyond the veterans community.
The Social Portfolio
